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The New BR 03-92 HUD

Bell & Ross, the luxury watch company and ultimate reference for professional aviation timepieces, goes back to its origins in high performance military instruments with a new interpretation of its iconic watch, the BR 03-92 HUD. Its Instrument collection is directly inspired by the aeronautical essential navigation tools of aircraft cockpit and highlights Bell & Ross’ four fundamental requirements: legibility, functionality, precision and water-resistance. 


Fully in line with this collection, the new BR 03‑92 HUD gets inspiration from the avionics displays of fighter jets equipped with the most cutting-edge technology. I


n 2020, as part of its continuing quest for innovation and performance, the watchmakers at Bell & Ross turned their attention to the Head Up Display. This new introduction completes this Flight Instruments family.The Head Up Display, also known as HUD, is a transparent glass screen that displays all information that is essential to fulfill a mission in the pilot’s visual field. 


Considered as both technological and safety equipment, the HUD takes on the augmented reality concept. With HUD displaying digital data onto the windshield, pilots can be alerted about everything from the horizon line, altitude or speed to navigation aids such as the flight path vector – indicating the direction the jet is taking.


As a result of this high-performance tool puts the emphasis on legibility and will guide the way day and night. In case of low visibility for instance or no matter the conditions, the screen will adjust in brightness and contrast to optimize the ambient lighting.

An Avant-Garde Instrument - A Unique Watch


The design of the BR03-92 HUD embodies the spirit of Bell & Ross’ Instrument watches, as a contemporary style, the black matte ceramic case features the iconic “circle in a square” that evokes the silhouette of an aircraft cockpit clock.


Settling Bell & Ross’ instrumental identity, the design approach of the HUD display hides a treasure chest of sophistication. Technical and graphical tools with tips to translate this display type at the tiny scale of an analog mechanical watch was an innovative exercise at the brand’s creative studio.

Intense LUM Legibility

There is more than meets the eye to obtain this uncompromising result. Some special coatings are worth noting on this timepiece. By using the green color, Bell & Ross recreates the graphic style of this Instrument as closely as possible. The green on the dial mirrors the «computer type» display of the HUD, and the cases anti-reflective matte black background provides a striking contrast. The sapphire crystal is tinted and obtained through a green pigment coating technique that is applied on its underside.


Additionally, the BR03-92 HUD fits perfectly into the family of Instrument watches with the goal of optimum legibility under any circumstances. To provide an intense green light, hours numerals, indices and triangle as well as the minute-circle and hands are coated with green Super‑LumiNova® C3 treatment. The latter is also applied on the 4 brackets underneath the crystal.


This combination of green tinted sapphire crystal on green information, emphasizes the ultra-legibility of the dial and its fluorescent brightness to reproduce the HUD digital green display. A true PUNCH OF LIGHTduring day and night, that is well suited for «Nights Owls» and pilots.

Mission-oriented for Powerful and Equipped Wrists


Thanks to its augmented display design, the BR 03‑92 HUD offers watch aficionados a new perception of time by liberating them from the conventional manner of displaying time. By magnifying specificities and singularity, the BR 03-92 HUD, produced in a limited edition of only 999 pieces, will also have designers and aeronautic enthusiast’s sights set on it. This utilitarian approach is completed with both a black rubber and an ultra-resilient black synthetic fabric strap.

Heroic and sporting with stateof-the-art technology, this new model opens up a vast potential for creativity and new Instruments.

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